Famous French luxury brand Hermes Hermes has recently launched a special edition Veyron cars, the European market, pre-tax price of up to 155 million euros.

Hermès and Bugatti have been introduced in 1924 to work together on the Bugatti Type 35 before, after a lapse of 84 years, the two join forces once again to launch the Bugatti Veyron Fbg par Hermes. This special edition Veyron Hermes Taiwan’s dynamic performance with other Veyron, like body painting and love Mashi Pi using a series of echoes of the brown hue; car interior by the Hermes staff of technicians to pure production, the Even the door handles will spend the inner wall of the trunk used by Hermes leather handle the unique and will be delivered end of the year.

Marriage of fashion and car is not new, Crossover today’s design community is the most common phenomenon, but the product of two mixed-blood, marriage is still often extremely amazing. We heard that in the 1920s General Motors had on employment in order to cater to female consumers colorist. Who would forget the 1973 AMC Gremlinà la Levi’s blue jeans with Levi’s denim interior? Lincoln Mark Series sedan and touring car both from the late 1970s to the early 1990s a number of designer styles, including the Mark VI’s Emilio Pucci and Cartier interior style, not to mention Versace and Bill Blass Lincoln Mark VII version of the.

Let us recall that in February of this year, the New York Fashion Week, when the grand … … many designers, supermodels and celebrities gathered at the Mercedes – Benz in New York fashion event, Mercedes-Benz car and its identity has never been left people’s attention. A Mercedes-Benz S300 Bluetec and the Vision GLK hybrid vehicle is parked in the entrance to Bryant Park tents.
Mercedes-Benz and fashion is not the only attempt to link the car manufacturers. Automobile manufacturers are paying more and more efforts in the fashion context, in order to increase its value, more attractive to consumers, for example, trying to cars linked to style and haute couture.

General Motors Saturn department sponsored the famous reality show “Project Runway Project Runway,” and sent Bryan Nesbitt, GM vice president of design for North America, to watch all the seasons of the show, with Meryl Streep, Victor Leah Bryant Park tents Beckham sat front row, and recording. Year’s “universal culture” event, which is a prelude to the Detroit auto show, bringing together celebrities, designers, musicians and new GM vehicles, in an exaggerated show of music in front of the catwalk.

GM Style event in Detroit, the Cadillac CTS and echo the model. At the annual Pebble Beach weekend, the fashion contest, the Lexus with the U.S. fashion designers Commission and the “Vogue Fashion” fund co-hosting the fall fashion previews.
For car dealers, these links deep meaning beyond the level of popular culture – the pursuit of their common fashion to attract specific consumers. Mercedes-Benz seven years ago involved in the fashion weeks, and last year received naming rights. The increase its influence decision was made to Internet-based research, Mercedes-Benz Fashion Week show in the GLK, as “Sex and the City Sex And City” movie tie-in advertisements, are shown during Fashion Week.
“We feel that in the Mercedes – Benz’s core values and fashion have a natural affinity between the” Mercedes-Benz brand experience marketing manager, says Lisa Holladay. In the fashion weeks later, Mercedes-Benz launched against Fifth Avenue and Barneys department stores, direct mail campaigns, resulting in sales of 4700 cars. Although women accounted for the majority of fashion-conscious, but a man interested in fashion and design is also gradually increasing.

Of course, most people talked about Mercedes-Benz is designed to invite Giorgio Armani Armani Edition Mercedes-Benz CLK500 Cabriolet, blending his “less is more” design philosophy. Global Offering, 100, the car from 0 to 100 km / h acceleration time of just 6.2 seconds.

That night, Hermes Global CEO Patrick THOMAS President, North Asia managing director of Hermes, Mr. Florian CRAEN, Hermes, President of China Mr. Lei Rongfa, former vice chairman of the National People’s Congress-cum-China Siyuan Foundation for Poverty Alleviation Project Mr. Cheng Siwei, Chairman of China Siyuan Foundation for Poverty Alleviation project plan sponsors into the torch of love, Ms. Cho attended the charity dinner together.

Into the dinner scene, leading to an open terrace auction display area, the patchwork to display for this auction raised a Hermes boutique and art. Flashing on both sides of the aisle a romantic candlelight, like a remote control to escort guests to go to a good faith about the perfection of the rose. The main keynote white decorated banquet hall, soft colored lights, such as quiet water flows, set off a white paper on the table carved roses bloom in clusters, delicate Smart, lifelike, people feels like it was a thriving rose garden, an atmosphere of warm and moving. These mouthwatering rose quietly to indicate a well in the North River be established by Hermes Rose Garden – the rose into love, the romantic sublimation for charitable, skillfully highlighting the theme of dedication and love of charity.

The stunning debut auction Hermes auction is to carefully selected donations of rare boutique: from “Lyon dyeing technique” and India the perfect combination of exquisite embroidery, handicrafts Dream Treasures – Hermes silk twill gypsy glass bead tassels shawl scarf, both light and bright again Smart Hermes Crazy Calèche series of long parts, was born in 1930, due to light and as the “feather” the preferred Hermes Plume Elan lizard skin diamond-studded women’s handbags attracting eyeballs everyone. A rare limited edition products also squeezed into the world of this auction ranks: a global limited edition of only 125 of the St. Louis Ronde de Fleurs crystal paperweight – is surrounded by crystal clear, hand-colored flowers, light and decorated with white enamel base; To celebrate the love of Hermes watches 75 anniversary of the launch of Hermes Dressage watch, case exudes a calm and steady style, tempting the eternal feeling of standing. This auction designed five unique, perfectly underscores the ultimate Hermes quality of exquisite handicrafts and the pursuit of perfection. Successfully photographed Plume Elan women’s handbags and men’s watches guests Dressage joy and loneliness that this addition to get their coveted treasures, the most happy thing for the dedication of a humble charity.

The charity dinner was also auctioned off a number of works by Chinese contemporary artists, such as the Yan-ping, so full of rain, mind sees oil painting “Spring thinking,” Liu Jun, Liu Zun-Sea and Liang’s work, “painting the wall 2008″, recorded in China 2008 All Events, with a clear flavor Gudi Fei’s “King show leaf map,” LI He’s bronze sculpture “survival mode • Mountain and Flowing Water” and in particular the famous painter known for painting a tiger Feng Dazhong the paper ink, “Dragon mountain.” The rare art treasures, all at high prices at the auction site in order to successfully auctioned.

Hermes has always been in close pairs of cultural activities and concerns of humanitarian actors, in various forms over the years and reflects the traditional, professional skills and focus on innovation and the values of respect. As Global CEO Patrick THOMAS Hermes, said: “Today, Hermes are very fortunate to make a contribution to China’s public welfare undertakings modest means, with many Chinese friends to witness the dedication of love in this moment. I believe in love horses Shi and Siyuan • Torch Fund, the joint efforts of love, ‘North River Rose Valley – Rose Garden Hermes’ project will help more people get job skills in order to change the destiny, then to achieve a better life.